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Tuesday, September 13, 2011 10:40 AM

JENNY HOLZER
article
article

Jenny Holzer never signs her work. Her most prominent creations, glowing text-based installations fashioned over the last 30 years on everything from billboards and building façades to rock faces and crashing waves, are almost eerie in their anonymity, voices anchored more to their physical and social contexts than to any single, human personality.


Her truisms, deliberate clichés, and borrowed prose touch on subjects as disparate as consumer culture and torture, death, power, and love, and boldly feature on some of the world’s grandest stages - from a giant 1980s Times Square electronic billboard shouting ‘Protect Me From What I Want’, to the LED installation she created at the Reichstag, to poetry projected onto the side of the New York Public Library, and one of her latest projects, a stream of white-lit text scrolling across and illuminating the lobby of 7 World Trade Center in downtown Manhattan.


Jenny holzer is famous for her short statements, formally
called ‘truisms’. some are common myths while others
are just phrases on random subjects in the form of slogans.
the sayings include:

‘a man can't know what it's like to be a mother’,

‘men are not monogamous by nature’,

‘money creates taste’,

‘a lot of professionals are crackpots’,

‘enjoy yourself because you can't change anything anyway’,

‘freedom is a luxury not a necessity’,

‘don't place too much trust in experts’.













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